Search Engines and Site Promotion

A search engine is an indexing system that keeps an up-to-date description of websites all over the world. To establish this index, the search engine sends out automated spiders (also known as crawlers) that travel from page to page. These spiders create a detailed 'map' of your site that is transmitted back to the central database for storage.

During the design and development phase of any web project it is important to take this into consideration as it greatly impacts on the accessibility of your site. Cleanweb has committed a considerable amount of effort into researching this process and developing systems to ensure that your site is built to be as 'spider friendly' as possible. This ensures that your web site receives a high ranking for the appropriate key words and concepts you are promotion.

Another way in which you can increases the ranking and accessibility of your site is by forging reciprocal links with other sites (preferably in a similar industry or subject). When the spiders find out that other sites are linking to you it tells them that people consider your site to contain valid, useful information and so boosts your credibility and ranking.

When your site is first launched don't be surprised if it is hard to locate. Because the internet is so huge and is expanding so rapidly it is a massive job for the spiders to map the entire web. It may take up to a month before your site listing is included in the major search engines.